WELCOME TO
The NY Healthcare Innovation
Health 2.0 NYC Chapter
Events page on FCMD
As one of the organizers of one of the fastest growing NYC Meetup groups, I use this page to gather additional information that you can’t always put all in one place on meetup.com. See below for details on the events I have run or am running.
Hospitals 2.0 Series – Reduce Readmission Edition
Price: $10.00/per person
Our second event in the series, Hospitals 2.0 has an amazing show for you. Bringing the latest technologies that are changing how the hospital experience works, these companies are all doing something special in the space. We call it the ‘Get Out and Stay Out- Reduce Readmission Edition’ because the river that runs through these creations and companies is that that they help patients recover faster, be more engaged in the hospital experience, get educated,, and stay out of the hospital. With the Medicare clawback imminent and the onus on hospitals to reduce readmission rates, there is no time like the present to come see what can be done about this enormous problem.
The event was very popular last time and I know at least one of the presenting companies got a big NYC Hospital deal right afterward. Very cool! Tim Brown of Antidote solutions will be running this event but we have a time and date picked out so put it on you calendar! If you want to be on the Hospital Leader panel and comment on the products and how they apply to your facility, present please contact us.
The format is companies will present their Project or Product and a panel of Hospital Executives in charge of Innovation will also offer comments and critiques of the products and projects. If this event is anything like the last one, some will even become customers!
Thank you to our generous hosts, the Visiting Nurse Service of New York. You guys are awesome!
Our Hospital Innovation Panelists
Our Panel is charged with commenting and critiquing the products and services presented. If you are in Hospital Administration or a leader in a related field please apply to be a panelist Today!
Eythor Ernsstson, CTO, CareVerge.com, ex-Zygna Gamefication Specialist
Kevin McGeachy, Executive Director, NS-LIJ Cohen Children’s Medical Center
Agenda:
5:45 PM Show up Early to get Interviewed
6:00– 6:15 PM – Meet, Greet, & Tweet (w/some healthy snacks and drinks) Tweetup #H2NYC
6:15 – 7:30 – Session I Speakers (10 minute talks with 5 minutes of followup)
7:30 – 7:45 - Break
7:45 – 8:30 - Session II Speakers
8:30 – 9:00 – Networking and after event
Speakers
New Speaker!
Jorge Cortell, Founder and CEO, Kanteron Systems Jorge ia a serial entrepreneur, who graduated with a degree in Computing from Oxford University and has studied several other things (from Business to Neurobiology) in 7 universities. Kanteron Systems sells advanced open-source healthcare IT solutions in 15 countries, with offices in Spain, Portugal, Brazil and the USA. From unlimited PACS (for Radiology, Cardiology, Pathology…) to 5D diagnostic workstations, Augmented Reality in surgery, or iPad EMR, Kanteron Systems is determined to bring open-source high tech innovation to hospitals worldwide.
Stacia O’Connor, Co-Founder, Fresh Digital Group

HMS: Health Media Services
HMS is an application built for the iPad for patients and families to use while they wait in the ER. The purpose of this app is to provide a means of achieving significant cost savings and a reduced liability through optimizing & automating standard ER procedures of any hospital. This app will be used for data collection, as well as an educational tool for patients to inform themselves through instructional video. Most importantly, its meant to improve communication between patient and medical professional through education.
Eric Leven, President and Founder, RipRoad.com

“Leveraging Text Messaging for Healthcare”
RIp Road has been at the forefront of the mobile healthcare movement, developing the earliest text messaging solutions for the CDC and the Kaiser Family Foundation. Today, Rip Road powers mobile messaging solutions for leading healthcare providers, from Partners Healthcare to Columbia University’s School of Public Health to Mt Sinai Hospital’s Adolescent Health Center in New York City. Rip Road specializes in messaging technology (SMS, MMS, Push Messaging for Smart Phones, email and IVR). Prior to Rip Road, Eric was at AT&T Wireless where he established the SMS Common Short Code industry and the first U.S. SMS Aggregation business for a wireless operator.
Angela Speziale, Vice President, Business Development, ClickCare.com
ClickCare is in a class by itself. Started in 1995 by two physicians and is now supported throughout the world by multiple hospitals, physician, nurses and information services executives. Other telemedicine systems are expensive and very difficult to operate. ClickCare was designed by physicians and fine tuned by users over a 12 year period. ClickCare is user-friendly telemedicine, designed to meet your clinicians’ needs in caring for the patient. ClickCare’s service makes use of the digital camera, iPhone, desktop and:
· Makes collaboration easy and fun
· Works securely over the web
· Is HIPAA compliant and multi-lingual
· Requires no expensive dedicated equipment
· Saves all pictures in an archive for teaching
· Provides printed summary for third party payers
A picture is worth a thousand words. ClickCare facilitates collaboration between clinicians, students, and family members with pictures and text.
Linnea Hartsuyker, Director of Product Development, Fluent Medical

and Shane Kielmeyer, Senior Vice President of Business Development,
Fluent Medical is an innovator in healthcare communications software, focusing on creating targeted solutions to improve rounding hand-offs and other workflow bottlenecks. The company’s iPatient™ products include a desktop and a mobile point of care charge capture service, medical sign out tool, and resident sign out tool. The company is currently adding a new iPad sign out application to the growing suite of fast and focused mobile products. These solutions demonstrate some of the fastest time to deployment and adoption in the industry, and are currently in use at major healthcare facilities across the US. Fluent Medical’s suite of applications was designed by physicians and technology innovators with an emphasis on ease of use, flexibility, efficiency, and security.
Charlie Coltman, Co-Founder CancerLife.net
CancerLife is a mobile platform that combines the benefits of social support groups with a side effect self tracking tool that allow patients to more effectively communicate their clinical needs with doctors. we also have designed a gamification engine for treatment plans
H. Bennett Spivey, Jr., CEO, Amaji Health
Amaji software solution manages the difficult challenges of repetitive hospital re-admission for chronic conditions. The goal is to reduce these readmission rates. Hospitals Medicare reimbursement will be adversely affected with each readmission. Amaji can help control readmissions by managing at risk patients post-discharge.
Thank you for being supporters of Health 2.0 NYC!
We appreciate your support, attention, attendance, and hard work. Please tell us if we can do anything better!
Best Regards,
Alex Fair (www.FairCareMD.com, @FairCareMD)
Tim Brown, Antidote Solutions
Mike Schwartz, MAS Digital Productions
Lynn Nezin, Ph.D. (Linked in)
Steve Merahn, MD Amity Health
Kyle Robertson (linked in Profile)
Andrea Spillmann (linkedin profile)
Sophia Chan (linkedin profile)
Sonali Nigam (linkedin profile)
August 12th, 2011
Todd Park and the Revolution!
June 15th, 2011
Patient Perspectives Panel on Health Innovation
6:30 PM
Location: MultiVu, a PR Newswire company 350 Hudson Street, Suite 300 New York, NY
What do patients really think about the objectives, strategies, and motivation behind Health 2.0 Innovations? Allison Blass suggested the creation of a panel to talk about what patients really need and want and how you and your company can help!
Our Panelists:
Allison Blass
@AMBlass Westchester, New York Blogging about the life and times of a twentysomething with type 1 diabetes living in New York on her own blog and also DiabeteMine.com as well http://www.lemonadelife.com
Alicia C. Staley
. @stales Boston, MA CANCER SURVIVOR X3, Director of her own non-profit, chief survivor, POWER TWEETER, eternal optimist, and owner of the best twitter profile pic anywhere: 
Alicia also is a Community leader at WEGO health. For more info, please see her linked in profile: http://www.linkedin.com/in/aliciastaley
We are still waiting to hear back from a few more potential panelists. If you have a recommendation, please email health20@faircaremd.com.
Agenda:
6:30 – 7:00 – Meet, Tweet & Greet (#H2NYC)
7:00 – 7:45 – Panelist presentations, 15 minutes each
7:45 – 8:45 - Moderated Panel: What do you think of Existing Health 2.0 creations? What should we create next?
8:45 on – After event at location TBD
(Note: The moderator will take questions from your suggestions in the RSVP survey so even if you can’t make it, we would love your questions. We will be live casting this event atwww.livestream.com/health20nyc as usual as well. You can see older events at www.livestream.com/FairCareMD as well.
For those that would like to follow along online on twitter you can also search hashtag #H2NYC.
I would also like to advise everyone that the job boards andDiscussion area of Health 2.0 NYC are a great place to find co-founders, build your team, post your avialability, or even just find a ride to the next event in DC (Matt & I have one spot open for next week’s Healthcamp DC, Regina Holliday’s Walking Gallery, and other events in DC next week.)
What, you haven’t heard about Health Innovation week? If you have been hustling or coding away and haven’t picked your head up (like me until Matt Browning and Regina Holliday kicked me into attention) there is a huge bunch of events in DC next week. Here is a summary:
The Schedule for DC Health Innovation Week is:
- June 7th – #TheWalkingGallery by Regina Holliday and friends. Come and see this dynamic, live art show. Tickets are available at http://thewalkinggallery.eventbrite.com.
- June 8th – HealthCa.mp/dc. The un-conference to talk about “Vitality Through Data.”
- June 9th – The Health Data Initiative, organized by the Institute of Medicine and the U.S. Department of Health and Human Services at the National Institutes of Health, will encourage innovators to use health data to develop applications that raise awareness of health and health system performance, and spark community action to improve health.
- June 10th – The Healthcare Innovation Summit at the Center for Total Health, organized by the Centers for Medicare & Medicaid Services, HHS, the Office of the National Coordinator for Health Information Technology, Kaiser Permanente and Vangent. The first in a series of discussions, leaders of health innovation centers and information technology, academia and policymakers will address the challenges and opportunities to improving health care through innovation.
- June 11th – The Health 2.0 Code-a-Thon at the Center for Total Health, brings together developers, designers and raw data sets to build new applications and tools for improved health care. After being given an overview of health care issues, tools and data sets, attendees are asked to creatively design new tools for the health care space, using OpenGov data sets as well as private data sets to create their application. At the end of the day, developers present their application to the group, and the best solution receives an award. http://www.health2challenge.org/code-a-thon/
Thanks for being member of Health 2.0 NYC. We look forward to seeing you soon.
Best Regards,
Alex Fair
Orgainizer, Health 2.0 NYC
Founder & CEO www.FairCareMD.com – the Open Healthcare Network
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Jan 21, 2011
Pitch Yourself into the Shark Tank – The Health 2.0 / Angel-VC Matchmaking Event
Price: $10.00 per person(refund policy)
How to find us: First Floor, to the left of the reception area
Hello Health 2.0 NYC!
This group was chartered over two years ago with the purpose of inspiring NYC’s healthcare community to Con
nect, Create and Cure
together. Since then, Health 2.0 NYC has been a nexus for new ideas in healthcare, ideas that have turned into apps and startups, ideas that have pushed the envelope and found success, and now ideas that are reshaping health care. In the past we have hosted interactive discussions, product demonstrations,
policy debates, and even panel discussions. The results have been deep understandings,
new partnerships, and most of all, an active and engaged community of Health 2.0 leaders that is truly inspiring. None of this would have been possible without our dedicated member community – YOU!
Kicking off 2011 Right!
We would like to start 2011 by turning our innovative spirit on our own group. We proposed the Shark Tank idea and there was an overwhelming response, so we are doing it! This is a user generated event, so we thank you for your input and support, as always!
So without further adieu, we are happy to announce…
Pit
ch Yourself into the Shark Tank – The Health 2.0 / Angel-VC Matchmaking Event
(aka “Connect, Create and Cure”)
Health 2.0 NYC is pleased to announce our first ever healthcare startup / funding matchmaking event on January 19th @ VNSNY. While our group has been frequented by VCs, Angels, and other “Capital Injection Specialists”
, this is our first ever official panel that is intended to connect the entrepreneurs with those that fund their efforts. We also would like to welcome a special guest from the press! Center stage are the amazing start-ups we look forward to helping meet their Angel or VC match!
Update: The Finalists have been Chosen!
You would not believe how difficult it was to select the five best from the 15 applicants. Eugene and I asked our panelists to vote too and we have our five finalists.
Earndit![]()
Health Expense
Natural Language Processing International![]()
MedicExchange![]()
Well Apps
Congratulations
to the finalists, we are looking forward to your Pitches. Good Luck!
Meet Our Panelists:![]()
New Panelist!
![]()

Stephen Krupa founded Psilos with Dr. Albert S. Waxman and Lisa Suennen in 1998 and heads Psilos’ East Coast Office. Steve focuses primarily on identifying investment opportunities in next generation healthcare services and healthcare information technology companies. In addition, he advises many of Psilos’ portfolio companies in the areas of capital formation and merger and acquisition strategy and structure. He has served on several Psilos portfolio company boards including Caregiver Services, Click4Care, Comprehensive NeuroScience, Care Management Technologies, Extend Health, HealthEdge Software and SeeChange Health. Steve is also an active blogger. You can read his posts atwww.stevekrupa.com
.
Prior to Psilos, Steve was a Vice President of Wasserstein Perella & Co., a leading international investment bank. During his time at Wasserstein, Steve specialized in public and private mergers and acquisitions advisory work, much of which was focused in the healthcare industry. His work at Wasserstein resulted in the consummation of strategic transactions with an aggregate market value of over $11.0 billion. Previously, Steve was an associate in the investment banking department of Kidder Peabody & Co. From 1987 to 1992, he first worked as a mechanical engineer and software applications developer and then as a manager of new business development for Johnson Controls, Inc., a leading manufacturer of process controls systems. Steve holds an M.B.A. with Distinction from the Wharton School of the University of Pennsylvania, where he graduated a Palmer Scholar; and a B.S. in Mechanical Engineering from the University of South Florida where he was elected to Tau Beta Pi.
![]()
Esther Dyson is an active investor in a variety of start-ups, focusing on technology. She has been listed among the most powerful women in America and is involved with XCOR Aerospace, Space Adventures/Zero
G, Constellation Services, Icon Aircraft, Coastal Aviation Software, Airship Ventures, Flight School (an executive workshop for start-ups in air and space), Flickr and del.icio.us, Medstory, , 23andMe, Meetup, WPP Group, Eventful.com, Evernote, Boxbe and Yandex, the leading Russian search company. One of the most dynamic and important supporters of the Health 2.0 movement, we are very enthused to have Esther on our panel!
Owen Davis, Managing Partner, NYC Seed – see a great interview here
Owen is currently Managing Director of NYC Seed, a seed stage venture capital fund in New York City. Owen has worked in all aspects of the online world, including work with early versions of AOL and MSN. He created one of the first 200 web sites on-line and founded Thinking Media in the summer of 1995, an online marketing firm which pioneered client-side tracking of pages and advertisements,
which has become the standard method for online measurement. Owen also co-founded Sonata and Petal Computing, authored various patents in Internet methods and technologies, authored the book Instant Java Applets, and serves on many boards. Named various times as one of the 100 Top Internet Executives in New York by The Silicon Alley Reporter, Owen was also included as one of the 100 most influential people in Silicon Alley for 2008. He received his bachelor’s degree from Brown University and an MBA from Columbia Business School.
Maureen Farrell, Forbes.com![]()
Maureen joined Forbes in August 2006 as a writer on entrepreneurshi
p. Trying to put words and videos around the broad, misunderstood and frankly undercelebrated
idea of entrepreneurshi
p has forced me to conquer my fear of flying on a tiny air taxi ride; offered me the opportunity to eat ice cream for breakfast out of the first fresh vending machine to make freshly churned ice cream; and to watch a paraplegic woman learn to walk for the first time in 15 years with a robotic exoskeleton. I’m always on the lookout for entrepreneurs with big ideas trying to change the world, and hope to offer up examples of what forms of public policy and capital speed up innovation and entrepreneurshi
p.
Our very own Michael Monson,
Senior Vice President of Performance & Innovation, Visiting Nurse Services of New York
VNSNY, with $1.2 billion in revenue, is the country’s largest not-for-profit home based company providing a variety of homecare and health plan services to the metro New York City marketplace. Performance & Innovation is VNSNY’s internal management consulting group focusing on the core strategic and operational management issues facing the company. At VNSNY, Michael has been involved with a range of issues including developing growth strategies for the overall company, forecasting market trends, leading scenario planning for the health plan, improving the financial and operating performance of the homecare business, and optimizing the sales force. Michael joined VNSNY in 2004 after having spent six years working for McKinsey & Company where he worked primarily with media and nonprofit clients. Michael has a Masters in Public Policy from Harvard’s Kennedy School and a BA from the University of Pennsylvania.
Format
of the Event![]()
Each start-up will get 5 minutes to cover 5 slides covering Mission, Model, Money, Team, and Tech. The Panel will get to ask a few quick questions too. Tweeted questions from the livecast
will be visible on the screen as well (please use Hashtag #H2NYC.) Each will be voted on in these five categories and the winner will not only get a cash prize package, but a trip to the “Shark Tank”. There the winner will get 5 more minutes to present and a panelist may actually make a ‘take it or leave it’ offer on the spot!
Spread
the Word!![]()
Please pass this on to your friends, tweet and blog about it. Not every Healthcare Start-up in the Northeast knows about this event, let’s make sure they do! If we get too many submission we will just have to do the event again!
We also want to thank our sponsor VNSNY (Visiting Nurse Service of New York) who is very gracious in providing the venue for this event and allows us to keep most events FREE of charge.
…so then why are you charging for this event?
We made an exception in this case to ensure a lower no show rate for this highly popular event and to provide the cash prize! Additional prize sponsors are welcome as well! Please contact Eugene Borukhovich or Alex Fair to discuss.
As always, thank you for your support. We look forward to seeing everyone. If you have any questions, please do not hesitate to call or email us.
__________________________________________________________
August 18th, 2010
6:30 PM – 9:00 PM

JuvoLabs and AbilTo
Social Media Usage in Oncology and a Demo of the application that is “Therapy Reinvented”
Meetup Location:
MultiVu, a PR Newswire company
-
350 Hudson Street, Suite 300
New York, NY 10014Who’s coming?
-
57 Yes · 3 Maybe · 13 Waiting (as of 8/7)
(no spots left, but a Waiting List is available)
Who’s hosting?
Alex Fair, Laurie Wheeler,Lynn Nezin, and Tara
Thanks for the positive reviews on the July Meetup. I know I learned a great deal and enjoyed the event so thank you as well for making it what it was.
This month we have one of our panelists coming back to talk about her research on the use of Social Media in Oncology as well as a Demo and discussion on AbilTo – Therapy Reinvented!
Please join us back at the PR Newswire Location. Once again, feel free to fill up the waiting list. Last time everyone on the list that came got in and made the event even better! While VNSNY is not available we can try to find an additional venue again if needed (offers are welcome!)
Agenda for August Meetup:
6:30 – 7:00 PM – Meet, Greet, & Tweet (w/some healthy snacks and drinks)
7:00 – 7:30 PM – Presentation by Aafia Chaudry, MD, JuvoLabs
7:30 – 8:00 PM – Presentation by Micheal B. Laskoff is the CEO of AbilTo
8:00 – ? PM – Discussion and networking and after event (suggested spots welcome)
Speaker #1: Aafia Chaudry MD, Juvolabs CEO
Title: “Oncology Community Twitter Dialogue: ASCO 2010. Key insights in compliant healthcare social media practice “
Speaker #2: Micheal B. Laskoff, AbilTo CEO
The DEMO: AbilTo seeks to revolutionize therapy for millions of people seeking to overcome commonplace behavioral disorders and life transitions.
About our Speakers:
HCSM Researcher, CEO, & Investor – Aafia Chaudhry MD, Founder & CEO JuvoLab

An entrepreneur, Aafia Chaudhry, MD, is Chief Executive Officer of JuvoLab, LLC, a hatchery of helpful intelligence solutions, and is founding partner of an investment management company focused exclusively in the healthcare sector. Aafia is a pioneer in the study of key opinion leadership science, influence networks, physician sentiment analysis, and healthcare innovation adoption relating to pharmaceutical life-cycle management strategy. She departed full-time clinical practice in general surgery in order to pursue a career in healthcare consulting and has successfully supported drug commercialization efforts within the world’s largest pharmaceutical and biotechnology companies. Prior to launching JuvoLab, LLC, Aafia was President of 81qd, an innovation hub employing proprietary data mining techniques to deliver custom key opinion leader strategy solutions for pharmaceutical and biotechnology clients.
Aafia serves as a Leadership Alliance Board Member for the Melanoma Research Foundation and is a frequent invited speaker at industry symposia. In 2007, she received a Healthcare Business Women’s Association Rising Star Award, and in 2008, she was the recipient of the prestigious Healthcare Business Women’s Association President’s Award. She lives and works in New York City and is an avid oil painter, gardener, and world traveler.

Micheal B. Laskoff co-founded The BAM Group in 2003 – a marketing and revenue growth consultancy serving large corporate clients. Before that, he worked at Furman Selz, Bertelsmann, CompUSA and McKinsey & Co. He is an author, Huffington Post blogger and Trustee of The Visiting Nurse Services of New York. He has a BA from University of Chicago and an MBA from Harvard.
Thanks for your interest and I hope to see you there!
PAST EVENTS
July 21st, 2010
6:30 PM – 9:30 PM

HEALTHCARE AND SOCIAL MEDIA
Connubial Bliss or Collision Course?
Meetup Location:
Visiting Nurse Services of New York, 1st Floor 107 East 70th Street (Park Avenue) New York NY 10021 Call (954) FAIRCARE (324-7227) if you get lost Starts at 6:30 Goes until 9:30 or soThank you for visiting and welcome to this overgrown meetup. I made this page to give everyone access to all the info and because I needed to put it all in one place anyway. Not as pretty as a powerpoint, but what it lacks in style it has in accessibility.
(A word from our Sponsor: While you are here, feel free to check out the main FairCareMD site, take a tour, read the blog, meetsome FairCareMDs, or just plain old sign up for a free account. It is a seriously cool new idea that is ready for you!)
MEETUP TWEETUP HASTAG: #H2NYC
Live Stream Channel: www.livestream.com/FairCareMD
We have assembled an all star group of presenters for the first Meetup / Tweetup dedicated to social media in Healthcare. The goal of the meetup is to look at the current state of healthcare social media utilization and explore the possible future changes that could or should become reality.
Our Panelists include two successful HCSM-using Twitter-Docs, two CEOs of Healthcare Social Media enterprises, a HCSM researcher, one HCSM Writer, and THE Esther Dyson. We couldn’t get a hospital SM Panelist and that probably says something about something but I am not saying what (feel free to comment on it below.)
First and Foremost (well, after that shameless plug : ) let me Thank Eugene Borokovich and Lynn Nezin for asking me to run the meetup for the summer. Thank you for the opportunity to do something this fun and maybe important.
Secondly, I’d like to thank the participants and leaders of the NYC and National Health 2.0 groups. You folks are making a great impact by leading and inspiring change not just to startups but to hopital administrators, doctors, patients, governments, and decision makers everywhere. With 1,000 companies in Health 2.0 and I have no idea how many members (Matt, feel free to chime in here) and contests like the Developers Challenge (see below) this is not just a change we can believe in, but one we are making happen every day.
Third, with with my site just launching in June I could not have pulled this off without the help of these awesome people:
Lynn Nezin @drstrategy

Micheal Monson @michael_monson (our Host from the Visiting Nurse Service of New York)

Laurie Wheeler @laurie_wheeler
(long time supporter and our sunshine wielding greeter today)

Katerina Jackson @katekson (New Member and also a wonderful help at the front today)

Mark Amares @MAmeres (Technical Assistance, site survey and after party scout)

Tara Khan, MD & CEO Doctmatcher.com and ER Physician
.
SPONSOR and NEW MODERATOR: Matt Browning, CEO Your Nurse is On @MBrowning
Matthew Browning MSN, RN is Founder and CEO of YourNurseIsOn.com™, a healthcare staff communications platform. After graduating with a BSN from Sacred Heart University, Browning earned a Master of Nursing from Yale University. While at Yale, he developed the patent-pending Intelliblast™ communications system to address the challenges inherent in trying to efficiently allocate a scarce, distributed healthcare workforce via modern, real-time, multi-channel and two-way communications. During his tenure, he has taken YourNurseIsOn.com™ from concept to become an award-winning, innovative software as a service (SaaS) platform that provides instant staff communications and open shift fulfillment to hospitals and healthcare facilities nationwide.
Thank you Matt!
Thank you also to our Sponsors
Agenda for July Meetup:
6:30 – 7:00 PM – Meet, Greet, & Tweet (w/some healthy snacks and drinks)
7:00 – 7:30 PM – Presentation by Amir Kishon, Ph.D., CEO, Wellness Layers
7:30 – 9:00 PM – Healthcare and Social Media Discussion Panel
9:00 – ? PM – After Event location info below
Panelists:
HCSM Physician – Jen Dyer, MD, MPH aka @EndoGoddess
HCSM Physician – Arthur Lubitz, MD, aka @NYCAllergyDr
HCSM Consultant and CEO – Dr Amir Kishon, Ph.D., CEO, Wellness Layers
HCSM Media Professional – Jessica Levco, Ragan
HCSM Researcher, CEO, & Investor – Aafia Chaudhry MD, Founder & CEO JuvoLab
HCSM Patient Advocate Leader: Jack Barrette, Founder & CEO WEGO Health
HCSM Thought Leader: Esther Dyson,. Read her bio at Forbes.com.
Moderator: Matt Browning, CEO, Your Nurse is On!
Questions will be taken from the audience and the Twitter Feed #H2NYC but also please submit questions for our esteemed guests to discuss.
Our Speaker
HCSM Consultant and CEO – Dr Amir Kishon, Ph.D., CEO, Wellness Layers
Chairman and CEO of Wellness Layers since 2002, Amir is a veteran of the Internet healthcare market. Prior to Wellness Layers, Amir was SoftWatch’s Chairman and CEO, establishing SoftWatch as a leading provider of web-based CRM solutions for the global healthcare and pharmaceutical industries.
Bios of Our Panelists
Jen Dyer, MD, MPH aka @EndoGoddess
Jennifer Shine Dyer, MD, MPH, FAAP is a member of the Section of Endocrinology and Metabolism at Nationwide Children’s Hospital and is Assistant Professor of Pediatrics in the Division of Endocrinology, The Ohio State University College of Medicine. Dr. Dyer is also an affiliate faculty member of the Research Institute at Nationwide Children’s Hospital in the Center for Clinical and Translational Research where she is a principle investigator. She received her medical degree from The University of Texas Health Science Center at San Antonio in 2000 which was then followed by pediatric internship and residency training in 2000-2003 at The University of Texas Southwestern Medical Center Dallas. Her specialty training in pediatric endocrinology was also obtained at The University of Texas Southwestern Medical Center Dallas from 2003-2006. She recently earned her MPH degree at The Ohio State University College of Public Health in December 2008. Dr. Dyer is board certified in both Pediatrics and Pediatric Endocrinology by the American Board of Medical Specialties (American Board of Pediatrics). She is also a Fellow of the American Academy of Pediatrics and has recently been selected as one of ‘2010 America’s Top Pediatricians’ by the Consumers Research Council of America.
Her current clinical and research interests include the following: the developmental origins of insulin resistance, mechanisms of nutrition-induced oxidation, gestational diabetes, impaired glucose tolerance, childhood obesity prevention, telemedicine, and health communications. She is currently working to coordinate an ambitious project with the Center for Clinical and Translational Research at the Research Institute at Nationwide Children’s Hospital, pediatric endocrinology, OSU Geography department, OSU Communications department, and Obstetrics/Gynecology Maternal Fetal Medicine at Ohio State University in an effort to better understand variances of peri-natal nutrition that may prevent the later onset of type 2 diabetes and to test a nutrition education video intervention. Other projects include a geographical analysis by GIS of changes in the complete nutritional environment in central Ohio and correlations with increases in type 2 diabetes incidence in the region to guide health policy. Dr. Dyer is also excited about testing a protocol for behavioral therapy using telemedicine to assist with improving diabetes control. Other telemedicine projects include the development of a personalized yet automated texting program for teens with diabetes to improve medication adherence.
Dr Dyer is also passionate about consumer health communications and health media to improve health literacy. Dr. Dyer has been trained in television news media and in the use of social media (twitter, internet blogging) to affect health care change at the American Medical Association’s Annual Medical Communications Conference since 2008. She currently participates as a staff physician expert and consumer medical writer for www.Netwellness.org , micro-blogging on Twitter (EndoGoddess), and authors a weekly Medscape physician blog (Musings of an EndoGoddess). Additional print and television media experience: local 10TV CBS news Pediatric Health Source reports (2008-present), local Fox28 news (2009-present), Trauma Life in the ER (Endless Mission episode 1999), Oprah Winfrey (Dr Oz Finale show 2009), and Parents Magazine. She also serves as a category chairperson since 2007 in the academy of judges for The International Health & Medical Media Awards, The FREDDIES, a competition now in its 36th year, which endeavors to encourage and celebrate excellence in health-related media productions. Inspired by the excellent FREDDIES films, Dr. Dyer is currently seeking funding for an inspirational diabetes documentary featuring local children successfully living with diabetes to be shown to all children and families upon their admission to Nationwide Children’s Hospital upon learning of a new diagnosis of diabetes.
Dr. Dyer summarizes her career goals as follows: “I am finding more and more that health literacy is what I think is important…all of the medical research discoveries in the world can never help the public to be healthier if the public does not understand or care about how to become healthier. As a physician and as a public health specialist with communication training, I feel that this is my mission: to help to communicate and guide patients (as well as policy makers) through health knowledge in a way that they can understand and value in order to live their healthiest and happiest lives.”
HCSM Physician – Arthur Lubitz, MD, Allergist, a FairCareMD – aka @NYCAllergyDr

Dr. Arthur Lubitz has been in the practice of allergy & immunology for 20 years, with multiple offices in New York City and Long Island.
His interests include sports, politics, finance and communications.
Dr. Lubitz has been interviewed several times on CNN, CNBC, WCBS-TV, WOR, and on radio NYC-AM and Larry King. These forums help him to educate and inform the public about allergic disease.
Dr. Lubitz shares his life with his wife of 12 years and 2 daughters, ages 6 and 10.
EDUCATION
1976 Brooklyn College, Brooklyn, NY
Bachelor of Arts Degree, Cum Laude
Major: Psychology
POST GRADUATE TRAINING
1976-1980 Downstate Medical Center, Brooklyn, NY
Doctor of Medicine
1980-1983 Coney Island Hospital, Brooklyn, NY
Health & Hospitals Corporation
Internal Medicine
1983-1985 Long Island College Hospital, Brooklyn, NY
Dept. of Allergy & Immunology
Fellowship in Allergy & Immunology
LICENSURE
New York State – July 1981
Diplomate – National Board of Medical Examiners – July, 1981
Diplomate – Board of Internal Medicine, Board Certified #092376 – Sept., 1984
Diplomate – Am. Board of Allergy & Immunology, Certified #003979 Oct 11,1993
PROFESSIONAL EXPERIENCE
1985-Present Arthur M. Lubitz, M.D., New York, NY – Private Practitioner
1985-1987 Dr. Alam & Latinero, Arthur M. Lubitz, M.D., New York, NY – Allergy Consultant
PUBLICATIONS
Interleuken-2 Measurement in Ragweed Sensitive patients
Dr. Hawrylko, Dr. D’Amore, Dr. Guss, Dr. Lubitz, Dr. Chiaramonte, Carole Mele, B.S.
Abstract published in “The Journal of Allergy & Clinical Immunology”, January 1985.
Presented at the National Meeting of the Academy of Allergy & Immunology,
Hilton Hotel, New York, NY March 18, 1985.
Case Report: Brutons Agammaglobulinemia with Low C-1 Esterase level Dr. Lubitz,
Dr. Chiaramonte, Dr. Fine
HCSM Media Professional – Jessica Levco, Ragan
![jessicalevco50x60[1]](http://blog.faircaremd.com/wp-content/uploads/2010/07/jessicalevco50x601-e1279660666965.jpg)
Jessica Levco is the editor of HealthCare Marketing & Communications News, an ezine published by Ragan Communications. She reports on the latest news in healthcare social media and frequently looks at the #hcsm hashtag for story ideas.
Chicago-based Ragan Communications is the leading publisher of corporate communications, public relations and leadership development newsletters. The company produces several communications conferences, workshops and senior-level forums throughout the United States and Europe. Ragan Communications also publishes a social networking site for communicators, MyRagan.com; a public relations ezine, PRDaily.com; and daily stories about internal and external communication on Ragan.com.
Before joining Ragan, she was a reporter in Central Florida and wrote a lot of stories about alligators, oranges and Medicaid. Her writing has appeared in the Chicago Tribune, the Chicago Magazine and the Chicago Journal.
Jessica ran her first half-marathon this year. It took a while.
HCSM Researcher, CEO, & Investor – Aafia Chaudhry MD, Founder & CEO JuvoLab

An entrepreneur, Aafia Chaudhry, MD, is Chief Executive Officer of JuvoLab, LLC, a hatchery of helpful intelligence solutions, and is founding partner of an investment management company focused exclusively in the healthcare sector. Aafia is a pioneer in the study of key opinion leadership science, influence networks, physician sentiment analysis, and healthcare innovation adoption relating to pharmaceutical life-cycle management strategy. She departed full-time clinical practice in general surgery in order to pursue a career in healthcare consulting and has successfully supported drug commercialization efforts within the world’s largest pharmaceutical and biotechnology companies. Prior to launching JuvoLab, LLC, Aafia was President of 81qd, an innovation hub employing proprietary data mining techniques to deliver custom key opinion leader strategy solutions for pharmaceutical and biotechnology clients.
Aafia serves as a Leadership Alliance Board Member for the Melanoma Research Foundation and is a frequent invited speaker at industry symposia. In 2007, she received a Healthcare Business Women’s Association Rising Star Award, and in 2008, she was the recipient of the prestigious Healthcare Business Women’s Association President’s Award. She lives and works in New York City and is an avid oil painter, gardener, and world traveler.
HCSM Patient Advocate Leader: Jack Barrette, Founder & CEO WEGO Health @healthyjack

Jack Barrette is a lifelong health marketer, serial entrepreneur, and internet pioneer. He is currently CEO and founder of WEGO Health, the first online community to empower consumer health activists in their mission to help others through the health social web. WEGO Health’s Activist Social Network is the trusted community liaison to pharmaceutical and health marketers, familiar with professional key opinion leader programs. Marketers engage the Activist Social Network through innovative sponsorships, industry advisory panels, collaborative content development, widget distribution and more
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HCSM Thought Leader: Esther Dyson

Angel investor focusing on health (before you need care, ideally!). My investments include Medscape (now part of WebMD), Medstory (now part of Microsoft), 23andMe (board seat), HealthTap (in process), Keas, Organized Wisdom, Ovusoft, PatientsLikeMe, Resilient and Voxiva.
A proud member of healthdatarights.org and advisor to Journal of Participatory Medicine. @edyson and @Medsther on Twitter.
Research subject #3 for Personal Genome Project (www.PersonalGenome.org) and ambassador for Health 2.0 Developer Challenge http://health2challenge.org/
We also are happy to introduce our Moderator:
Matt Browning,, NP, CEO and Founder of Your Nurse is On has stepped up to the plate at the last minute to be our moderator!. We know he will do an awesome job. Thanks Matt!
Message to Health 2.0 Chapter NYC from Health 2.0 on Vimeo.
Message to Health 2.0 Chapter in NYC from Matthew Holt, Co-Founder of Health 2.0 Conference. Please get involved in the Health 2.0 Developer Challenge
Next Meetup: August 18th
Speaker #1: Aafia Chaudry MD, Juvolabs CEO
Title: “Oncology Community Twitter Dialogue: ASCO 2010. Key insights in compliant healthcare social media practice “
Speaker #2: Micheal B. Laskoff is the CEO of AbilTo.
The DEMO: AbilTo seeks to revolutionize therapy for millions of people seeking to overcome commonplace behavioral disorders and life transitions.
Afterward we will be gathering at a local spot picked by Mark Amares
The Accedemia de Vino Wine Bar
1081 3rd Avenue (64th) (212) 888-6333
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Here is the moderated list of questions we have too, just in case there isn’t enough info here:
QUESTIONS FOR NYC HEALTH 2.O MEETUP, JULY 21, 2010
Compiled by Anne Zieger with contributions from Health 2.0 NYC & Alex Fair
- Providers: How does social media change the provider or medical center / patient relationship? Give one positive and one negative example.
- Providers: Why do you practice #HCSM? What aspects do you avoid?
- Providers: How do you handle the increased access your patients may have to you?
- Providers: Has the increased access and communication #HCSM brings improved the health of your patients or clients or reduced office visits?
- Providers: Does social media offer bring you new patients? Can you quantify or characterize the ROI on your SM campaigns?
- General: How many hours personally week do you personally dedicate to SM interactions? Do you consider it a onerous task or do you enjoy it and why?
- General: How can we overcome barriers to physician social media usage? Which do you consider to be the biggest ones? Is this important to do?
- Clinical: What role will social media take in influencing physician, patient and payer decision-making on treatments? Will this overtake more traditional sources of influence such as scientific literature and offline standards of practice? If not, why not?
- Clinical: How do (did / will) you advance social media to the point where patients can achieve measurable benefits from participating? Will it involve the use of other technologies, such as remote/connected health?
- Clinical: How will / does social media change the face to face relationship between providers and patients? Is SM detrimental to F2F relationship building? If so, will this affect the ability to diagnose and treat patients?
- Clinical: Will social media ultimately contribute to health behavior change? If so, how? Are their models today that suggest how this will happen?
- Audience/content: How can patients tell whether they can trust the information social media sites provide? Do you expect to see regulations on this subject in the future?
- Audience/content: What can you tell me about the demographics of social media healthcare users in your experience? Is it driven by age, status, race, educational level, other factors?
- Audience/content: Could pervasive use of social networking create a bar to less-computer-literate patients? Is there a way to prevent that from happening?
- Audience/content: What do you consider to be the best ways to communicate the value of social media?
- Audience/content: How do you reach the right audience at the right moment through social media – for example, caregivers or patients before they’re in crisis?
- Audience:/content: Which is currently more frequent – patients “pull” social media into healthcare or will providers pull patients in?
- Audience/content: How can non-traditional, social-media pioneer content creators be enlisted to work on health-related projects?
- Tools/tech: What healthcare apps are most relevant for social media and why?
- Tools/tech: How can users harness, prioritize and focus healthcare information flooding in through social media channels?
- Tools/tech: What technologies are promising to identify and monitor patient compliance during clinical trials?
- Tools/tech: What social networking models are most transferable to mainstream care models?
- Legal: How can health organizations use #HCSM without increasing exposure for patients and providers? What would you change if you could?
- Legal: Has social media use raised the risk of HIPAA violations by providers? If so, how can that be mitigated?
- Legal: Does the passage of federal health reform legislation open up use of social networking platforms or does it put more constraints on it due to the influence of privacy laws? (e.g. EMRs)
- Legal: What elements do you think should be in place in a #HSCM policy?
- Legal: When you mix healthcare with social media, many concerns arise, including transparency, authenticity, security, validity, community, vulnerability and accuracy. Which do you think are the most worrisome?
- Legal: Could participation in social media activities impact providers’ medical professional liability insurance? Would they have to register that they use #HCSM with the insurer?
- Legal: Are professionals taking legal risks when they “friend” their patients? What institutional risks are run when social media sites are accessed by staff from employers’ computers?
- Case studies: Who is doing #HCSM right, and what techniques are they using?
- Strategy: What are some common business models for healthcare social media companies these days? Community? Content? Patient support? Some/all of the above?
- Strategy: What should be our goals for #HCSM for in the near and longer term future?
- General: What are the problems we should look to SM to solve?
- Tell us a story about how SM can, did, or will change healthcare.





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Thank you for collecting all the info in one place, Alex. Very useful.
Great job! No need for PW actually, blog works quite well.
Thanks @katekson. WordPress is great!
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